Fulvia Staub: My story

Being Italian

I have always been in love with fashion, fabrics, colours and cloths. As a teenager, instead of wearing the same fashionable off-the-rack clothes as my friends, I preferred to have my own designs made by my mother’s dressmaker. Later love took me to Switzerland and my career to the world of finance, but even in this environment  I dressed feminine and creative.

I am an aesthete who loves beauty in all its forms: that special harmony of colours, shapes and forms that moves us in an inexplicable way and makes the grey everyday life fly away.

Three events

completely changed my professional life: a summer course in “Fashion Forecasting” at Polimoda in Florence during a sabbatical; a course in “Fashion Image and Styling” at the Marangoni Institute in Milan.

On a trip to Bali, I happened to discover these hand-woven Balinese Ikat silk fabrics with their incredible variety of colours and mysteriously blurred patterns.

It was love at first sight!

These Ikat sarongs

captivated me and I began to dream of a collection of unique, absolutely stunning dresses. I wanted my dresses to exude solar radiance, grace and poise, celebrating the feminine silhouette. They would be a chic alternative for business, shopping in the city or elegant garden and cocktail parties. This is my personal vision of slow fashion.

This is how I create my label YPNOSIA.

Discover the fascinating combination of the meticulous craftsmanship of Balinese Ikat and the classic elegance of Italian Alta Sartoria.